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Experience the magic of natural-looking lashes with our award-winning everyday mascara. Formulated to effortlessly lift, lengthen, curl, and subtly volumize, it creates a fluttery, feathery effect for an effortlessly glamorous look. Now available in a waterproof formula, ensuring your lashes stay perfect all day long. Crafted with 93% natural ingredients, this mascara is vegan, clean, and cruelty-free, making it a guilt-free addition to your beauty routine. Say goodbye to clumps, flakes, and smudges with our paraben-free and fragrance-free formula.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
