Experience the ultimate lash transformation with Full Frontal Volume, Lift & Curl Mascara. This do-it-all mascara is designed to give you fully exposed lashes, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. Clinically proven to deliver dramatic results, its lightweight, ultra-black formula coats each lash with eye-opening definition.
The innovative brush features a FAT side to load and lift lashes, while the FLAT side defines and curls for maximum impact. The round, pointed tip ensures every lash is fully coated, revealing lashes you never knew you had. With its buildable formula, you have plenty of playtime to layer and define your lashes, creating your desired look with ease.
Life-tested by Rihanna, this longwear, water-resistant mascara stands up to smudging, sweat, and tears, ensuring your lashes stay fully exposed from root to tip all day long. Say hello to voluminous, lifted, and curled lashes that steal the show with Full Frontal Mascara.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.