Introducing our lip-lockin’ lineup that’s bound to make hearts skip a beat. With a mad-hot matte finish and full-on coverage, these deeply pigmented shades are not for the faint of heart. Glide on and slay all day with confidence, as our lipsticks aren’t afraid of commitment. From bold reds to sultry berries, each shade is a statement waiting to be made. Get ready to drop the L-bomb and embrace love at first swipe with Jelly, a tantalizing raspberry hue that steals the spotlight. Say goodbye to touch-ups and hello to long-lasting color that leaves a lasting impression.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.