Experience the ultimate power pout with our original creamy, full-coverage lip color. This intensely hydrating formula provides bold, long-lasting pigment that stays put for up to 12 hours. Its weightless texture ensures comfortable wear, while the color-rich formula prevents bleeding and transfer. Enriched with Vitamin E and avocado oil, our Stay All Day® Liquid Lipstick softens your lips, leaving them looking and feeling beautiful. A cult favorite for years among beauty aficionados, this liquid lipstick is available in a stunning array of matte, sheer, and shimmer finishes. Each variant is celebrated for its incredible staying power, making it a must-have in your makeup collection. Whether you're aiming for a classic matte look, a soft sheer glow, or a dazzling shimmer, our liquid lipstick delivers unbeatable performance and beauty.