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95% of consumers said their hair felt smoother**
95% of consumers said their hair felt softer**
Up to 72 hours anti-frizz shield, even in 80% humidity*
Longer lasting humidity protection vs. the leading prestige brands*
Frizz control that lasts up to 3 washes*
450°F heat protection
Clinically proven to reduce breakage caused by heat damage***
Faster blow-dry time
Maintains shine
Featherlight finish
This product does not grow new hair
Vegan, cruelty-free, paraben-free, sulfate-free, phthalate-free
*Humidity chamber anti-frizz testing. Ultimate Blowout vs untreated hair
**Repeated grooming tests on heat styled treated vs untreated
***Based on home usage test with 165 consumers. Treated vs untreated hair
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
