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Discover the OG best-selling primer from e.l.f.! This gel-based formula acts as the perfect makeup grip, providing a naturally dewy finish that lasts all day. The translucent gel works seamlessly on all skin tones, offering a clear base for flawless makeup application. Not only does it smooth and prep the skin, but it also keeps it hydrated. The non-comedogenic primer is suitable for oily, dry, and combination skin, ensuring your makeup stays in place with a radiant glow. Plus, it adheres to e.l.f.'s clean standards, being cruelty-free, vegan, and produced in a Fair-Trade Certified factory. Elevate your makeup routine with the ultimate grip primer!
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
