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Get ready to slay all day or night with Fenty Beauty's Pro Filt’r Soft Matte Longwear Foundation. This game-changing foundation boasts a soft matte finish and features climate-adaptive technology that battles heat, sweat, and shine, ensuring you stay fresh no matter the hour. With its buildable medium to full coverage formula available in 50 diverse shades, you can effortlessly achieve a flawless complexion that lasts.
Winner of the 2019 Allure Reader’s Choice Award, this foundation instantly smooths and diffuses the appearance of pores while remaining non-drying and resistant to sweat and humidity. Its lightweight, undetectable texture ensures you always look like yourself, while the noncomedogenic formula caters to all skin types.
Crafted with a blend of custom pigment levels, Pro Filt’r Soft Matte Longwear Foundation captures your truest tones with a soft matte finish that strikes the perfect balance between shine and matte. Rihanna and her team meticulously refined the shade range through extensive consumer testing and research to deliver the most inclusive 50 shades yet. Experience the comfort of longwear makeup that lets your skin shine through, made for everyone to adore.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.