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Discover the power of Putty Primers, America's #1 mass primer*. Elevate your makeup routine with our best-selling face primer, now available in a luminous finish! Infused with hyaluronic acid and vegan collagen, this primer not only creates a soft, radiant base but also helps plump and hydrate your skin. Its velvety texture effortlessly glides over imperfections, delivering a poreless effect and ensuring the ultimate grip on your makeup. Choose from our range of Putty Primers tailored to your needs: Luminous for a radiant glow, Poreless for a flawless finish, or Matte for a shine-free complexion. For easy and hygienic application, use our Putty Primer Applicator. Experience the e.l.f. clean difference with our Vegan and Cruelty-Free formula, crafted to exceed industry standards for quality and safety.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
