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Makeup Revolution’s Conceal & Define concealer, available in 50 shades, has set the gold standard for concealers since its internet-breaking launch in 2018. This award-winning, best-selling product is cruelty-free, vegan, and a staple in many makeup routines. One Conceal & Define concealer sells every 20 seconds in the UK due to its lightweight yet full coverage formula that provides a matte finish, effectively covering blemishes, evening skin tone, and counteracting dark circles. With a crease-proof, long-wearing formula that lasts 16 hours, it can also be used to contour and add definition. The doe foot applicator ensures a smooth application without dragging on delicate under-eye skin. Now non-comedogenic, it won’t block pores or cause breakouts. Celebrating its brilliance, 50 fans from around the world featured in our Zero Retouch campaign.
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
